While the Premier League is already underway, it is time for the best league in the world to commence Friday when play begins in the Spanish Primera. This is the IMOTGP preview and we predict the top three teams to be (in no particular order): Barcelona, Real Madrid and Atletico Madrid. Beyond that we are hoping that fans actually show up to watch the games.
Of more interest in the 2016-17 La Liga season is how Spain is trying to compete with the high-spending Premier League for some overseas cache. Most notably, La Liga is going into a market where British culture is revered - and reviled - as they try and develop more of a worldwide foothold with a new TV deal in India.
The Premier League is a huge deal in India, with clueless Indians supporting clubs like this. However, the star power of Lionel Messi, Neymar and Cristiano Ronaldo have created legions of Spanish football fans as well in the country that just celebrated its 69th year of independence from the hated Brits.
Of course, India is known as a cricketing powerhouse and as a pacifist country but that's not how the geniuses at Sony have decided to market La Liga to the public. Watch the video below:
There you have it folks - 'It's not football, it's war.' There really isn't a more appropriate slogan for these times full of hatred and misery. We hope you enjoy your La Liga season in a similar spirit. And enjoy one more video from this ill-fated ad campaign below:
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